Entrepreneurship is per se an activity with an inherent and very high coefficient of risk.
The assumption of risk is among the few elements that distinct Entrepreneurs from Managers.
Such risk is related to the overall uncertainty upon the success and profitability of the entrepreneurial initiative.

The entrepreneurial challenge consists in facing such uncertainty with courage, method and critical thinking so to mitigate the risk and meet the expected outcomes.
A strategic planning of available resources and consistent objectives will help the entrepreneur in overcoming daily and extraordinary difficulties.
The entrepreneurial mindset sees in challenges great business opportunities waiting to be exploited and capitalised on.
In failure, entrepreneurs find learning outcomes that will help them to reshape their innovation path and re-set their competitive force.
As the famous Irish novelist Samuel Beckett once said:
Fail Harder, Fail better
In business there is no way to avoid challenges: difficulties, risks and unexpected events are a part of the entrepreneurial journey as much as clients and competitors belongs to it.
Successful entrepreneurs stand out from the others thanks to the way they are able to manage the stress that comes with business management – so to re-shape it as a leading force for continuous improvement.